From old-fashioned and forgotten…

We all have pieces of jewellery tucked away in a safe that we have collected or inherited over the years.

Perhaps an eternity ring from your 18th birthday or a brooch passed down from your grandmother. Jewellery which holds a sentimental value but is no longer to your taste and style. So it gets forgotten about; never worn but too precious to give away.

Irene & Jenny rings-on-hand-Cutout01
Irene & Jenny rings-on-hand-Cutout01

… to modern and outrageously dazzling

We breathe new life into your gems. Transforming them into a stunning new ring, bracelet or necklace you can showcase to the world. Encapsulating all of your cherished memories in a brand new, completely bespoke piece.

No more forgotten stories tucked away in a jewellery box; every gem is now part of something beautiful and modern that you can wear every day.

A beautiful transformation

Hover over each beautiful, new ring to see our clients’ original jewellery

Ireen-Jenny-Ring on SlateAfter

Our Values

Family Business

Storytelling & History

Female Founded

Sustainable Luxury

Beautiful Design

Bespoke & Unique

Instead of a box full of sentimental but old-fashioned jewellery hidden away in the wardrobe, I now have the most beautiful, show-stopping bracelet. All of the special memories and people in my life are encapsulated in this one exquisite piece which I love to wear.

Julie Brightley-Davies, London

Ethical and sustainable luxury

Our founding ethos is to breathe new life into jewellery our clients already own. In today’s fast-paced, throw-away world, we place value on repurposing gems and metals which have been in a family for generations.

With an appreciation for fine craftsmanship and exceptional quality, every piece we make is a complete one-off.

The only one of its kind in the world.

Female-led, family business

Our founders, Anita and Amalia, are a mother-daughter team following their dream of building a boutique, luxury brand with a strong social purpose.

Inspired by other strong, talented female leaders, Amalia and Anita are passionate about championing female well-being, sustainable luxury and beautiful design.